Our target audience for this track is young adults aged 16-25 years of age. Who are the most influential and outgoing people. They are already engorged in music and make up 90% of the people at gigs and festivals. So therefore by targeting this age group we can maximise our publicity and sales of our albums.Our product is similar to many products made by other bands such as 'Chase & Status', 'Pendulum', 'Enter Shikari' and 'Hadouken'. They all have a similar target audience, with similar interests which consists mostly of white boys in their late teens from middle class backgrounds. Meaning that they have a relatively average rate of income and disposable income to spend on gigs and CD's and downloads. This is the audience we would be aiming to please if we released the album.
How Will Reach Our Target Audience
To reach our target audience we will use a variet of media methods such as Internet advertising, TV promotion an posters at gigs and festivals and possibly attempting to get our album onto itunes.
We would use websites such as facebook and myspace as they have millions of members and a large number of the people that use these websites fit into our target range. Also placing ads on websites such as kerrang, as shown below.